Switch Pdf Summary
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems – the rational mind and the emotional mind – that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort – but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people – employees and managers, parents and nurses – have united both minds and, as a result, achieved dramatic results:
– The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)
– The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)
– The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
READ
- Dare to Lead pdf Summary Reviews By Brené Brown
- Girl, Stop Apologizing Pdf Summary Reviews By Rachel Hollis
- The Obstacle Is the Way Pdf Summary Reviews By Ryan Holiday
- The One Thing Pdf Summary Reviews By Gary Keller
Switch Review
Watch Switch pdf book review
About Chip Heath Author Of Switch Pdf Book
Chip Heath Author Of Switch Pdf Book is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.
He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.
Switch pdf, Paperback, Hardcover Book Information
- Publisher : Crown Business; 1st edition (February 16, 2010)
- Language : English
- Hardcover : 305 pages
- ISBN-10 : 0385528752
- ISBN-13 : 978-0385528757
- Item Weight : 1.01 pounds
- Dimensions : 5.73 x 1.17 x 8.54 inches
- Best Sellers Rank: #4,753 in Books (See Top 100 in Books)
- #25 in Decision-Making & Problem Solving
- #123 in Leadership & Motivation
- #230 in Personal Transformation Self-Help
- Customer Reviews: 4.6 out of 5 stars 3,942 ratings
Get A Copy Of Switch pdf Or Paperback By Chip Heath
You can Get A Copy of Switch pdf Or Paperback By Chip Heath from these online stores below.
