COMMUNICATIONS FROM THE SITE
EMAIL PRODUCT OR PETITION TO A FRIEND
If you choose to email a product description to a friend, we will ask you for your name and email address, and for your recipient’s name and email address. If you choose to send a petition description to a friend, only the friend’s email address is required. We will automatically send your chosen recipient(s) a one-time email to view the product or petition. Ettron does not store, sell, trade or otherwise use any name or email address you share here for purposes other than to deliver your message.
If you wish to subscribe to our e-newsletter(s), we will use your name and email address to send a periodic email to you. For some audio book downloads and giveaways, your email may be shared with the original publishing company. We provide unsubscribe options with each and every email sent in this manner. This is also summarized in the “Choice and Opt-out” section below.
We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. You may not opt-out of these communications, which are not promotional in nature.
LINKS/SOCIAL MEDIA WIDGETS/ELECTRONIC LOG FILES/COOKIES/CLEAR GIFS/WEB BEACONS/RETARGETING
Our Web site may contain links to other Web sites, including sponsor sites and other philanthropic sites. Ettron is not responsible for the privacy practices or the content of such sites and encourages you to review these companies’ privacy policies.
ACTIVELY SUBMITTED INFORMATION
For most of the browsing on our service, you are not required to actively submit any personally identifiable information. However, in the following instances, you are required to actively submit your information: (1) when you opt-in to our email list for marketing communications; (2) when you want to contact us via electronic means or website submission; or (3) if available, when you purchase something through our e-commerce store.
SOCIAL MEDIA WIDGETS
ELECTRONIC LOG FILES
As is true of most sites, we gather certain information automatically and store it in electronic log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, approximate geographic location, the type of mobile device you are using, mobile device IDs or other persistent identifiers, date/time stamp, and clickstream data.
We do not link this automatically-collected data to personally identifiable information. We use this information to understand how our websites are used to better meet the needs of our visitors and customers. We use IP address to identify and block malicious behavior like click fraud or denial of service attacks. We may also use this data to conduct statistical analyses on visitors’ usage patterns and other aggregated data.
We use electronic cookies (browser and/or Flash cookies) to recognize your computer as a returning visitor. A cookie is a small text file that is stored on your computer and/or locally stored objects for record-keeping purposes. Cookies allow us to recognize and count the number of users of our website and see and store how users click and navigate through our website. This helps to improve how our website works, for example, by ensuring that you can find what you are looking for easily, and by identifying when you get an error message. Cookies record your visit to our website, the pages you have visited and the links you have followed. We will then use this information to make the content you see, for example, marketing messages from us, more relevant to your interests.
CLEAR GIFS (WEB BEACONS/WEB BUGS)
We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs) that helps us manage content on our site by letting us know which content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence.
We use clear gifs in our HTML-based emails to let us know which emails have been opened by a recipient, and when he/she has utilized a link within the email to visit a website. This allows us to gauge the effectiveness of our communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see “Choice and Opt-out” below.
Our third party partners also employ clear gifs (a.k.a. Web Beacons/Web Bugs), images, and scripts that help them better manage content on our site. We do not tie the information gathered to personally identifiable information.
Due to technological limitations at this time, Ettron does not respond to browser Do Not Track signals.
Ettron constantly uses aggregate and non-personally recognizable data about our customers both internally and using external providers, including Facebook and Google, to try to understand customer concerns and provide better products and promotions. We segment our data and email lists by issue area of concern, and also, if applicable, by type of product purchased, recency, frequency, and monetary value of purchase, which charitable gifts have been given, and other demographic and geographic data.
THIRD PARTY SERVICE PROVIDERS
We may also receive or collect information about you from our trusted third party service providers. The information you provide to these third party service providers are governed by their separate privacy policies. We are not responsible for, and will assume no liability, for how these service providers use or share any information you have submitted to them. Nevertheless, we treat information we collect or receive from these third party service providers in accordance with the privacy policies set forth herein.
SHARING YOUR PERSONAL INFORMATION
Except where we otherwise obtain your express permission or as otherwise set forth in this policy, we share your personally identifiable information with third parties only under the limited circumstances stated below:
Information is subject to disclosure in response to judicial or other governmental subpoenas, warrants and court orders served on us in accordance with their terms, as otherwise required by applicable law, or in response to requests by law enforcement.
Information may be disclosed to carefully selected third-party service providers in order to provide services to you, such as to: provide customer service; send or email marketing communications; monitor the activity of our service; and conduct surveys. We will share your information with our carefully selected third-party services providers on a confidential basis. These service providers are prohibited from using your information for any purpose other than providing our services.
COLLECTION OF PERSONAL INFORMATION FROM CHILDREN
Ettron does not knowingly collect individually identifiable information from or about children under 13. However, we hereby advise all visitors to our site under the age of 13 not to disclose or provide any personally identifiable information on our site. If Ettron later learns that we have personally identifiable information about a child under 13, we will take steps to remove that child’s information from our databases to the extent technologically possible. If you have questions or concerns, please contact us at [email protected]
UPDATING/ACCESSING/AMENDING/CORRECTING PERSONALLY IDENTIFIABLE INFORMATION
If your personally identifiable information changes, you may contact us to amend, correct, or delete it. We will respond to your request within 1 business day. See below for our contact information.
We will retain your information for as long as your account is active or as needed to provide you services. Please contact us if you wish to cancel your account or request that we no longer use your information to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We provide you the opportunity to ‘opt-out’ of having your personally identifiable information used for certain purposes when we ask for this information. For example, if you purchase a product/service but do not wish to receive marketing material from us following your order, you can opt-out during the checkout process. If you no longer wish to receive our newsletter or other promotional communications, please let us know by following the unsubscribe instructions included in each newsletter and communication or by sending a mail to [email protected]
You will be notified if your personal information is collected by any third party that is not our agent/service provider other than as specified in this policy, so you can make an informed choice as to whether or not to share your information with that party. Although there are no plans to do this presently, if this ever occurs, an opt-out will be provided to you before any personally identifiable information is shared, so it is always your choice when information is provided to a third party.
We strive to maintain internal controls and procedures to ensure that the information you share with use is handled in a safe, secure and responsible manner. We have security measures to help protect against loss, unauthorized access and alteration of the information in our control. We will only disclose such information to employees and authorized service providers who require such information for the purposes described in this Policy. Although no data transmission over the Internet can be guaranteed 100% secure, and we cannot ensure against any loss, misuse, unauthorized disclosure, alteration, or destruction of data, we take reasonable precautions to prevent such unfortunate occurrences.
Additional Privacy Details
We, or a data provider we have engaged, may place or recognize a unique cookie on your browser to enable you to receive customized ads, content or services. No personally identifiable information is placed into these cookies. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address, in hashed, non-human readable form. To opt-out of these cookies or learn more please go to http://www.networkadvertising.org/managing/opt_out.asp.
The NAI (Network Advertising Initiative) is a cooperative group of ad serving providers. The NAI has developed a set of privacy principles to which its members adhere. The NAI is committed to provide consumers with clear explanations of Internet advertising practices and how they affect you and the Internet generally. For more information about the NAI, third party ad servers generally, and the opt-out opportunities available through the NAI, visit optout.networkadvertising.org.
CHANGES TO THIS PRIVACY STATEMENT