The Power of Habit: Why We Do What We Do in Life and Business Pdf Summary
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
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About Charles Duhigg Author Of The Power of Habit Book
Here is what Charles Duhigg has to say about himself
My name is Charles Duhigg and I’m a reporter for The New York Times. I’m also the author of The Power of Habit, about the science of habit formation, as well as Smarter Faster Better: The Secrets of Productivity in Life and Business (which is available for sale on Amazon on March 8, 2016!)
I’ve worked at the Times since 2006. In 2013, I was part of a team that won the Pulitzer Prize for a series about Apple named “The iEconomy”. Before that, I contributed to NYT series about the 2008 financial crisis, how companies take advantage of the elderly and national violations of the Safe Drinking Water Act. (For those series, I won the National Journalism Award, the Investigative Reporters and Editors’ Medal, the National Academies’ reporting award and other recognitions.)
But let’s be honest, you aren’t visiting this page so I can brag about series and awards. (Unless you’re my mom. Hi mom!)
I’m also a native of New Mexico. I studied history at Yale and received an MBA from Harvard Business School. I now live in Brooklyn with my wife and two children and, before becoming a journalist, was a bike messenger in San Francisco for one terrifying day.
I would love to hear from you. I’m at charles@charlesduhigg.com.
The Power of Habit pdf, Paperback, Hardcover Book Information
- Publisher : Random House; 1st edition (February 28, 2012)
- Language : English
- Hardcover : 400 pages
- ISBN-10 : 1400069289
- ISBN-13 : 978-1400069286
- Lexile measure : 1150L
- Item Weight : 1.49 pounds
- Dimensions : 6.54 x 1.21 x 9.55 inches
- Best Sellers Rank: #17,239 in Books (See Top 100 in Books)
- #39 in Workplace Culture (Books)
- #114 in Popular Social Psychology & Interactions
- #675 in Personal Transformation Self-Help
- Customer Reviews: 4.7 out of 5 stars 22,877 ratings
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